History

2014The New Slogan for Hanbaek

‘Beautiful life, Health, and Happiness.’

Hanbaek’s 30 years of history and philosophy flew by swiftly and naturally, but its persistence and conviction has become deeper. We have tried our best to find the best ingredients, and our effort towards this is included in each and every one of our products. Our research towards pro-naturism has constantly evolved and became the base of our strategy: showing how to become one with nature. With our new slogan, we have evolved into a company based on true success and a lifetime of happiness.

2012Finding the beauty that blooms from nature

Naturally fermented skincare brand ‘SKINATURE’

As KH launched their naturally fermented skincare brand ‘SKINATURE,’ Seonggyungwan University’s Biotech worked together to create patent material AF-343, which recovers the skin. SKINATURE has always made cosmetics that combine traditional methods using herbal ingredients with modern technology in order to materialize skin, showing the true beauty of nature.

2009Success for the people and the company

Taking responsibility for daily life styles

People are the most important asset to us. To be able to grow continuously, and have a competitive edge, it all depends on the people. Through our management philosophy, we have become an upscale and successful network industry with a high-quality education system that prioritizes a healthy and happy life so that we can create our own successful system and culture internally. As a result, we have over 70 locations across the country, and by doing business with outstanding companies(LG car, SKT, KICC, German company WACER and CIR, France company LIBIO and BIOLAND etc) in and out of the country, we were able to become a life-style booster for many people.

2005Fulfills the enterprise spirit

‘customer comes first.’

Selected company by the GMP for superb functional health food products

Hanbaek has become a trustworthy company through carefully selected and maintained ingredients, production, and distribution, while following all of the rules and regulations. We are doing our best to achieve the dreams we have of global expansion, becoming a proud and trustworthy company with the help of our production system which is equipped with cutting-edge technology.

2003The Evolution of Hanbaek, the power of research, development, and education

Hanbaek has always dreamed of more healthy beauty. In order to make that happen, we formed a research team in 2001 in order to develop raw materials for cosmetics with companies in France, Germany and Japan. Eventually, with the German company Wacker, we combined a complex medicinal ingredient KC-P5 and Oriental herbs to create the brand SO-ON. It has been confirmed through dermatology tests from Chungbuk Medical College that SO-ON products are safe for the skin. As much as we devote ourselves towards research and development, we also wanted to promote our superior products while making sure the effects are thoroughly understood. This is why in March of 2003, we built the Korea Hanbaek education center, approximately 240 acres large in Yeoju, Gyeonggi province. It is the first education center that was built in the industry for network marketing operators.

2002Realization of the Enterprise Spirit,

Quality First Policy

The Start of a Healthy Beauty, Hanbaek

Hanbaek took a step forward from the healthy food field and built the Korea Hanbaek Cosmetics Corporate body based on the standard institution of the 2002 CGMP, created the SO-ON cosmetics brand made for the beauty of women, and launched the leading cosmetics brand Truse Khan.

1987The Root of Korea

The Beginning of coexistence with nature, Hanbaek

At Hanbaek, we took pride in using only what grew on Korean soil, and with that pride and Korea’s representative specialty ginseng, we became the best Korean company in the health industry. During our time producing ginseng, we encountered Acanthopanax. With Acanthopanax, we decided to do more than producing, and succeeded to commercialize and develop food products based on the research we have done on its components and effects. As a result, with Hanbaek’s excellent network marketing, we were able to become the representatives of Korean Acanthopanax.